Thrive Global: The Future Is Now: “Body cameras combined with AI” With OPKIX CEO, Lawrence “LG” Greaves

Capture the moments you live in, and live in the moments you capture. Our family and friends deserve our attention, our connection, and our love. As a part of my series about “Bleeding edge” technological breakthroughs that seem copied from science fiction, I had the pleasure of interviewing CEO and Co-founder of OPKIX, Lawrence “LG” Greaves. […]
...

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

After reviewing the initial brand concept, I originally found my way to OPKIX as a potential investor. I immediately connected with the team and eventually offered to not only invest financially, but to invest my years of team building, leadership, management, and board experience in the form of being the company’s CEO and Co-Founder. From the outset, we always saw the device as more than a camera. Our goal was to build a community of creators, and we’ve collectively fashioned the foundation for such a community to flourish.

Can you share the most interesting story that happened to you since you began your career with OPKIX?

A year after I became involved in OPKIX, we had identified a clear strategy, raised $6 million dollars, and had just started the design and engineering services to build the world’s smallest, smartest, wearable cameras and video editing app. In doing so, we met with industry leaders in the imaging space. These leaders all told us the size, quality, and functionality we demanded from this camera were impossible. I left that day and immediately booked an in-person session with our lead engineer, Dr. Lane Brooks (undergrad, Masters and PhD in electrical engineering from MIT as well as “Guinness World Record” holder for the world’s smallest camera design, at that time). I remember flying to his Utah base. I rented a $40 private room — at a public library of all places — and we sat in front of a white board for hours listening to him explain why it was impossible.

We ultimately found a workaround, which has now become the underlying IP (pending) for our first-generation wireless camera systems: the OPKIX ONE. We simply wouldn’t take, “No,” for an answer. The moment of finding the workaround has been the most emotionally dynamic and interesting development. It really solidified our brand trajectory.

Can you tell us about the “Bleeding edge” technological breakthroughs that you are working on? How do you think that will help people?

As we are a hardware, software, and social sharing company, we’re looking to leverage the next phase of artificial intelligence to enhance the user experience of photo and video sharing. We’re working extensively on the educational aspects of our current and future releases throughout each level of the Opkix ecosystem. We are undergoing training for human learning through artificial intelligence as well as personal and professional communication mediums on the B2B side. We have some previously filed patents that are non-consumer focused. These patents have some major runway with regard to the intelligence community. It will use the best of the discrete form factors we are able to achieve and further enhance the use case through the value of real-time sharing and intelligent interpretation of video-based content.

How do you think this might change the world?

It already has! Billions of videos are created around the world, and they are no longer 30-minute camcorder videos of our children’s recitals. They are short, real-time videos intended to document our lives. Video is the new keyboard. Our opportunity is to support the use of a smartphone, but enable and empower you to put the smartphone down. By putting it down, you can be present in the moments you want to capture with our sleek, lifestyle-focused mounts that can record at the speed of now. Existing players in the tech community are evaluating their next big moves in the evolution of the smartphone. It used to be a one-stop technology solution that could do multiple things. Manufacturers are now breaking down the functionality of a smartphone into multiple wearable components that communicate with each other harmoniously, yet more logically assimilate to the natural ergonomics of the human body. A wearable camera is the logical next step in the seamless integration of technology into daily life. Frankly, it’s a blue-sky opportunity for OPKIX.

 

Read the full interview on the Thrive Global website