SHOP EAT SURF: OPKIX Inc. Launches in the Middle East

OPKIX, Inc., maker of the OPKIX One dual-camera system, has announced that the brand has officially launched in the Middle East.

Lionfish Distribution manages multiple retail channels across the Gulf Co-Operative Council, which is made up of United Arab Emirates, Qatar, Kuwait, Saudi Arabia, Bahrain and Oman. They are based in U.A.E. and are the distributor of record for OPKIX.

“We are thrilled to bring the OPKIX brand to market in our region,” said Warren Subel, Lionfish owner. “Our purpose is to introduce and grow relevant brands through our integrated approach to sales and marketing. OPKIX is a perfect fit.”

The Lionfish portfolio of brands includes Fitbit, Skullcandy, LIFX, Tile and RVCA. OPKIX debuted at Virgin Megastore this month. Product is available at six brick and mortar locations and online at The Lionfish team is excited about the consumer reaction.

“Lionfish has a ton of experience in this region and are true partners,” said Sven Radavics, SVP & GM International Sales. “They have dedicated teams focused on account management, trade marketing, digital marketing and ecommerce to really drive the growth we need.”


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